4.1.15.2 Mechanics of Publicity
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This article is from the Table Tennis (Ping Pong) FAQ, by ttennis@bu.edu with numerous contributions by others.
4.1.15.2 Mechanics of Publicity
Logo - One of the club's first efforts should be to develop a club logo.
Keep it simple and uncluttered. You might sponsor a logo contest. Use the
logo on all publicity releases, posters, and entry forms.
Director - Your club should have a publicity committee chairman or "public
relations director". His first job is to develop a list of the area's
editors and broadcasters. Then determine by an advance telephone call the
least busy day and time to talk with them. It is best to meet with them
before you need their help.
Write down each contact's name, title, phone number, mailing address, when
you met them, copy deadline, and any other pertinent information.
The other tools needed for the promotion job are:
Guidelines for preparing copy for the newspaper.
Membership roster with the names spelled correctly.
A program of important events and special projects for the upcoming year.
A datebook to notate deadlines and publicity plans.
A scrapbook of activities and their promotion as the year progresses.
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